Why does the calendar matter so much here?
College Station is home to one of the largest universities in the country, so the town's population and traffic swing with the academic year. A plan that ignores that spends money in the wrong weeks.
How should I plan for football weekends?
- Post game-day hours, parking notes, and specials early in the week.
- Set special hours on your Google profile so the times are right.
- Restaurants and bars: offer preorders, catering, and tailgate packages.
- Appointment businesses: Saturdays may be quiet, so open more Friday and Sunday slots.
- Plan staffing for traffic and crowds.
What about move-in in August and January?
- New residents search “near me” for everything in the same few weeks.
- Make sure your Google profile is complete, with recent photos.
- Offer a first-visit deal or a student rate.
- Be active on Instagram and TikTok, where students look.
How do graduation weekends change things?
- Families book restaurants, hotels, photographers, and florists weeks ahead.
- Post availability and booking links early, and update them as you fill up.
What should I do in the summer?
- Talk to permanent residents and regulars, mostly by email.
- Run loyalty or bring-a-friend offers.
- Use the quieter weeks to fix your website, photos, and profile before August.
Can I use Texas A&M's name and logo in my marketing?
The university's names, logos, and phrases are trademarks, and it licenses their use. Saying you are open on game day is fine. Putting the university's logo on a flyer, menu, or T-shirt needs a license. When in doubt, use your own branding.
Common questions
When should a business post game-day specials?
Early in the week, then again the day before. Visitors plan their weekends ahead.
Should I change my Google hours on game days?
Yes. Use special hours so Google shows the right times. Wrong hours on a busy day cost more than on any other day.
Is summer worth marketing in College Station?
Yes, but differently. Focus on the locals and regulars you already have, and use the quieter weeks to fix your website, photos, and profile.