What goes on the first screen?
- A headline that says what you do and where.
- A phone number you can tap to call.
- One main button: book, call, or get a quote.
- A real photo of your work, your place, or your team.
What does Google need?
- A page title with your service and town.
- One main heading on each page.
- A page for each main service.
- A name, phone number, and area that match your Google profile.
- A sitemap submitted in Google Search Console.
What makes people trust it?
- Reviews or testimonials from real customers.
- Real photos of the work, the team, and the place.
- Your hours and the area you serve.
- An about page with a real person on it.
How do I make sure it works?
- It loads fast on a phone.
- It reads without pinching and zooming.
- The contact form actually reaches you. Send yourself a test.
- It uses HTTPS, the padlock in the address bar.
What can I skip?
- Sliders and carousels.
- Autoplaying video.
- Pages of jargon about your mission.
- A blog you will not keep up.
Common questions
What pages does a small business website need?
Usually a homepage, a page for each main service, an about page, and a contact page. Add a page for reviews, pricing, or a menu if customers often ask about them.
How do I check my website speed?
Run it through Google's free PageSpeed Insights and look at the mobile score. Oversized photos are the most common cause of a slow small business site.
Does my website need a blog?
No. A few useful pages that answer real customer questions do more than a blog that stops after three posts.