What are the common reasons?
- The headline is vague. “Quality you can trust” says nothing. Say what you do and where.
- The phone number is hidden. Put it at the top, and make it tappable.
- There are too many choices. Pick one main button and repeat it.
- It is slow on a phone. Compress the photos and remove autoplay video.
- There is no proof. Add reviews and real photos near the top.
- The form is long or broken. Ask only for a name, contact details, and a message, then test it.
- The details are out of date. Old hours or prices make people leave.
How can I test my own site?
- Open it on your phone and time how long it takes to find your number.
- Show it to a friend for five seconds and ask what you do and where.
- Fill in your own form and check that the message arrives.
- Run it through Google's PageSpeed Insights.
How do I measure it?
Count calls, form messages, and bookings each month, then change one thing at a time and compare. Asking every new customer how they found you fills in what the numbers miss.
Common questions
What percentage of website visitors should become customers?
It varies a lot by business and by where the visitors came from. Rather than chase a benchmark, compare against your own numbers month to month after each change.
Should I add a chat widget to my website?
Only if someone answers it quickly. An unanswered chat does more harm than none. A clear phone number and a short form usually do more.
Do pop-ups help a small business website?
Rarely. A pop-up that covers the phone number on a phone loses more calls than it gains.