Why should online booking come first?
- Put a booking button on your Google profile, Instagram bio, and website.
- Use a booking tool such as Square Appointments, Vagaro, Booksy, Fresha, or GlossGenius.
- Show real availability, including same-day openings.
- Take a card or small deposit to cut no-shows.
How should I use Instagram?
- Treat it as your portfolio: before and afters, with the client's permission.
- Post short videos of the process.
- Tag the stylist and the location.
- Keep highlights for services, prices, and how to book.
How do I get reviews and referrals?
Ask at checkout and text the review link the same day. You can reward referrals, such as credit for both the client and the friend they send, but you cannot reward reviews.
How do I keep clients coming back?
- Offer to book the next appointment before they leave.
- Send reminders a day or two before.
- Message clients who are due, or overdue, for a visit.
What is different in a college town?
Move-in in August and January brings a wave of new clients choosing someone for the year. Formal season and graduation bring bursts of bookings. Open extra slots for those weeks and post them early.
Common questions
What should a salon post on Instagram?
Mostly the work: before and afters, short process videos, and new looks, with the client's permission. Put the booking link in your bio and stories.
How can a salon reduce no-shows?
Send automatic reminders and take a card or small deposit when people book. Most booking tools do both.
Should a salon list prices online?
Yes, at least starting prices. People who can see a price are more likely to book than to ask.